The book I recommend most to clients…

    I have a lot of clients who are self-employed or who are leaving a corporate environment to pursue a more creative career. It’s a great joy for me to help them marry up their personal style with the brand they are creating. I became aware of Personal Branding a few years ago and then read Jennifer Holloway’s awesome book “Personal Branding for Brits” which offers a practical guide to creating and promoting your personal brand. In the book Jennifer lists, amongst other things, elements which give clues to you and your brand:   Email signature Blog Twitter profile Your voicemail Your accent Body Language State of your clothes and shoes   And it is the last bit is where I come in. Helping people develop their style along side their business brand means getting to the bottom of how my clients want to be perceived and what they want their clothes and style of dress to say. During a recent Skype appointment with a client she showed me some of her shoes. One pair was a green velvet pair with a square toe. I asked “are they from the early 2000’s?” The client replied “yes! How did you know that?” That style of shoe was really popular around the time Trinny & Susannah came to the throne of fashion, along with lace trim twinsets and A-line skirts. The client is a designer and has a modern home and studio however the shoes were dating her by nearly 20 years, even if they were well cared for.   What she was wearing on her feet wasn’t relevant to the...

Has your Mum’s style influenced yours?

  Without a shadow of a doubt yes. As my mum’s style has grown more confidant (you’ll easily find her in Zara, LK Bennett and Hobbs) mine has too. My mum’s mum, my Nana, had legendary style: she never wore black, owned fur coats and had a scarf selection to die for. I inherited her furs, her scarves and to some extent, her passion for clothes. My Nana looked, and my Mum always looks, so ‘done’, so well put together, Even when my mum is hanging out with her 3 grandchildren, playing with them and taking them to the park, she will have a regal air to her (maybe due to the 3 purple coats she owns…!)   I think sometimes we forget, or don’t fully value, the impact our clothes has on others, or what examples we are setting for the next generation – how ‘outstanding’ we are in our clothes makes us more or less memorable.   Saying that, I’ve been dissed by my three year old nephew for wearing a sleeveless waistcoat he didn’t like! I’ll never forget the look on his face when he pointed at me and said, “What’s that?”     If you think your mum would like a wardrobe session as a Mother’s Day gift then please get in touch.  Please give me an ring on 07542825740 or drop me an email to info@wardrobeangel.co.uk...

My monthly column in Sew Now Magazine

  When I first started out as The Wardrobe Angel I did my fair share of writing to get experience (read: for free!) I wrote for The Halifax Courier, I did guest blog posts, got my own blog up and running (click here for a read!) and I researched a weekly column for the now defunct Egg Mag about sustainability issues in the north of England. All those experiences gave me valuable experiences: meeting deadlines, planning and pitching ideas, keeping to a word count, sourcing and attributing images, understanding the editing process. After each column or blog was turned in I would always wait with excitement to see my work turn up online and in print. It was such a buzz! Now I have a print column AND get paid for it – a dream come true! I write a monthly column for the brand spanking new Sew Now magazine translating trends into sewing patterns combined with styling tips to help readers get more wear out of their wardrobes and sewn creations.     The column has schooled me in sewing patterns, acquainting me with new websites, and brought new businesses and brands to my attention. I think this is so important when you are self-employed and running your own business that you are constantly pushing yourself to learn new things. Tina Fey puts this really well (below). Now I’m not saying you can suddenly become a doctor and start operating on people if the only experience you’ve had is playing Operation the game. But if an opportunity comes your way, one that is aligned with your business and your brand, the...

What is a Wardrobe Angel moodboard?

    A moodboard is a collection of ideas – in this case visual ideas – which will give my client inspiration, advice and styling tips long after I have left her wardrobe. Creating them is honestly one of the most exciting parts of my job and I love nothing more than sitting down with glue, scissors and a stack of magazines ready to create her a work of moodboard art.   How do I begin a moodboard?   During a client appointment  I make loads of notes: blogs, books, websites, labels that I think the client will like. I also make a list of styling ideas to show the client – how to layer, how to combine textures, how to match colours. All these then make it on to the moodboard. I also take into account the objectives the client and I set for their appointment. The moodboard (above) was for a client who needed help putting together a work capsule wardrobe that took into account Dress Down Friday.   How long does a moodboard take?   I can spend a lot of time prepping the moodboard by pulling pages out of fashion magazines and compiling all the images I need. I also have 2 huge folders here in my office at Wardrobe Towers which are chock-full of articles and styling ideas. I’ll raid these folders and do lots of photocopying. A moodboard is A3 size and I fill both sides with inspiration. Putting together a moodboard takes me about 2 hours, including wrapping and posting.   How can I get a moodboard?   I offer a moodboard...
Why clients come to me

Why clients come to me

First and foremost I create wardrobes which showcase who my clients are, where they are going and what they stand for. People come to me for a variety of reasons:   Bereavement, new job, downsizing, break-up, new business, birthday milestone, new mum, weight loss, house move resulting in wardrobes needing to be unpacked,  going back to work, retiring…the list goes on!   Each client is individual, unique and entirely wonderful. Each has their own specific needs and it is my joy to delve down before, during, and after the appointment to make sure what I’m doing meets those needs and exceeds their expectations.  But what does “help clients with their wardrobes” mean?   How do I work? Firstly – I find out what the client wants. Heard that expression about the ears and the mouth? “We have two ears and one mouth so that we can listen twice as much as we speak.” I can spend up to 40 minutes on the phone with my client finding out about their life, likes and dislikes, and most importantly how they want to feel in their clothes. Secondly – we work towards the objectives we set as a client/service provider partnership during the appointment whether that is a deep declutter or a styling session full of new outfit ideas. Thirdly – I provide each client with a Follow Up which is as individual as they are. Blogs, books, clothes and inspiration to fire their passion for individual style high into the sky. I want each client to fall back in love with their wardrobe and have a better relationship with the fashion industry, which many clients...
What to wear for winter sun

What to wear for winter sun

Have you noticed that amid the long winding month that tops the calendar at the start of each year there is an unusually high amount of adverts for winter sun holidays? I can recite the Thompson holiday advert word for word now! To be honest, Rich and I have been looking at booking a cheeky get-away for some winter sun. I haven’t had a beach holiday in nearly 10 years and I am craving that feeling of the sun on my skin. Bye bye winter! Hello sun! This did get me thinking about the need for holiday clothes. I used to go raving in Ibiza in my 20’s and I would plan my outfits for pretty much the whole year. I’m not kidding! Each outfit was meticulously created with accessories, footwear, head scarves. I’m the girl that wore a blue leather mini skirt to a club (and sweated enough to tell the tale) but it looked good so outwardly I never complained. The thing is, those Ibiza holidays weren’t for relaxing, they were for living at 100 miles a minute with 3 outfit changes a day. This holiday with Rich is for pure relaxation and I’m not even going to plan my outfits. Why? Because I don’t want to swap one uniform for another: I simply want to put on a bikini and flop on a lounger. I marvel at those women who wear countless bangles on the beach, necklaces and scarves. ‘Aren’t they getting weird tan lines?’ is always my first though. My second thought is ‘is that jewellery heating up and burning them?!’  That’s why I love...