The book I recommend most to clients…

    I have a lot of clients who are self-employed or who are leaving a corporate environment to pursue a more creative career. It’s a great joy for me to help them marry up their personal style with the brand they are creating. I became aware of Personal Branding a few years ago and then read Jennifer Holloway’s awesome book “Personal Branding for Brits” which offers a practical guide to creating and promoting your personal brand. In the book Jennifer lists, amongst other things, elements which give clues to you and your brand:   Email signature Blog Twitter profile Your voicemail Your accent Body Language State of your clothes and shoes   And it is the last bit is where I come in. Helping people develop their style along side their business brand means getting to the bottom of how my clients want to be perceived and what they want their clothes and style of dress to say. During a recent Skype appointment with a client she showed me some of her shoes. One pair was a green velvet pair with a square toe. I asked “are they from the early 2000’s?” The client replied “yes! How did you know that?” That style of shoe was really popular around the time Trinny & Susannah came to the throne of fashion, along with lace trim twinsets and A-line skirts. The client is a designer and has a modern home and studio however the shoes were dating her by nearly 20 years, even if they were well cared for.   What she was wearing on her feet wasn’t relevant to the...

Has your Mum’s style influenced yours?

  Without a shadow of a doubt yes. As my mum’s style has grown more confidant (you’ll easily find her in Zara, LK Bennett and Hobbs) mine has too. My mum’s mum, my Nana, had legendary style: she never wore black, owned fur coats and had a scarf selection to die for. I inherited her furs, her scarves and to some extent, her passion for clothes. My Nana looked, and my Mum always looks, so ‘done’, so well put together, Even when my mum is hanging out with her 3 grandchildren, playing with them and taking them to the park, she will have a regal air to her (maybe due to the 3 purple coats she owns…!)   I think sometimes we forget, or don’t fully value, the impact our clothes has on others, or what examples we are setting for the next generation – how ‘outstanding’ we are in our clothes makes us more or less memorable.   Saying that, I’ve been dissed by my three year old nephew for wearing a sleeveless waistcoat he didn’t like! I’ll never forget the look on his face when he pointed at me and said, “What’s that?”     If you think your mum would like a wardrobe session as a Mother’s Day gift then please get in touch.  Please give me an ring on 07542825740 or drop me an email to info@wardrobeangel.co.uk...